Bitter End Clothing are teaming up with Grassroots Suicide Prevention - 10% of all t-shirt sales will go directly to the chairty.
The male mental health crisis is something Bitter End Clothing feel really strongly about and we want to do something to help in the fight against male suicide.
The special edition Bootstraps t-shirt is the brain child of Keeli and artist collaborator James Bousefield and aims to show how trapped and alone some men can feel.
In order to support the charity ‘Bootstraps’ will run as part of the ‘Alright, mate?’ campaign with 15% of the sale of the t-shirt and 10% of the sale of all t-shirts across the Bitter End range going directly to Grassroots Suicide Prevention.
One person in 15 will attempt suicide in their lifetime and it is the leading cause of death for men under 50 in the UK. Grassroots is a leading national charity in suicide prevention. It provides the skills and confidence to save lives through a range of services, including its mobile app ‘Stay Alive’, training courses, and awareness raising campaigns.
If you are need of help and support or for further information on Grassroots and the amazing job they do, please visit their website through the link below.
Help us to help others and join the fight against suicide, together we can make a difference.
Bitter End Clothing.